top of page
Office Hallway


Paving the Path to Your Success with Automotive Consulting

There’s no better way to reach success than getting the help you need at the right moment. Choose from any of the MJ Way packages to discover some of the most effective ways to stay ahead of the competition.

Home: Welcome


Mitchell "MJ" James

Screenshot_20210714-115714_Samsung Internet.jpg

I welcome you to The MJ Way automotive consulting, coaching, training and mentoring central location. The MJ Way mission is to see GOOD sales people and dealerships elevate to their highest potential of GREAT! Far too often I witness dealerships providing decent but insufficient training and coaching for success. I see managers merely maintaining business instead of growing their dealership to greater heights. The MJ Way goal is to help teach those in our industry the opportunities and avenues available to reach excellence at whatever level that may be. We offer you to take advantage via The MJ Way Video/Phone Conference, Masterclass, In-Store Visit, Coaching or Conference programs and adopt the recipe to mastering your craft today. The MJ Way provides relevant strategies and game plans for todays business and your direct success. Let's revive our passion and refresh our approach which ultimately helps yourself, your team, your store and most importantly your clients!

Early on I knew I was destined for the showroom of a car dealership. It was as if it was specifically tailored for me. But first I had to earn my stripes in the industry; detailer, lot jockey, lube tech, service advisor etc. One day I made the best decision of my life and finally joined the sales force. I was hooked instantly. I swiftly made my way from sales into the major leadership roles that provided the most impact. It was in these positions I found the disconnect in sales training and revealed the real opportunity at hand. I had the natural ability to sell but quickly learned I was even better at coaching and training! I incorporated my training from store to store as I traveled across Canada within the various brands and franchises. Eventually incasing my knowledge in my book "The Recipe to Mastering Your Craft in Auto Sales". My book barely begins to scratch the surface in comparison to what I demonstrate and incorporate in my workshops, seminars and conferences. Allow me to share my experience and adopted knowledge with you, assisting you on reaching your true goals and maximum potential. Follow me "MJ" and The MJ Way taking full advantage of the courses available to you. The only way to guarantee and ensure your greater success in our industry for years to come.

Home: About
Home: Pro Gallery
MJ Way Services
Home: Bookings Widget